Tuesday, January 16, 2007

Cleaning Forms and Letters

The Importance of a Great First Impression
Ken Galo
When you call upon a potential customer you need to put the best look on you and your company.
How best to do this?
1. Dress professionally, look like a sharp business person, not a painter or landscaper or cleaner.
2. Have the best business card you can afford, this will be on their desk, in their card holder or their rolodex long after you have gone.
3. Make your presentation clearly, concisely and then shut up and listen. Let the customer sell you by telling you what they are looking for so you can tailor your response to their needs.
4. Your presentation, it must be unique if you plan on standing out from the crowd of other presenters. Remember your potential customer may be seeing as many as 6 other vendors all selling the same product. Your printed presentation needs to stand out and shout, Notice Me!